Hirst – the unwise investor

By Lauren Gentile

Rob Cox from the Dow Market Watch presents a new way to look at the skull

The skull cost $24m to create (in raw materials) – that was probably split with his dealer and assembled with the help of Bond Street jewellers Bentley & Skinner. Thus, the price paid represents just four times the cost of production.

Assume that Hirst split the $100 million with the White Cube Gallery or his dealer, Jay Jopling (who financed 1/2 the cost of the materials)

That leaves Hirst with $13 million after deducting his original investment.

“But if the art market is really turning, perhaps Hirst should go back to the sharks. The up-front investment is a lot lower” (Rob Cox).


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